Forter - Global AI Traffic
AI Commerce
Live Data
Across our network of 10,000+ merchants, AI Agents now represent 1% of total volume, a 46x increase year-over-year.
AI Transactions, past 90 days
| Vertical | All Industries | Physical Goods | Digital Goods | Travel | Food Delivery |
|---|---|---|---|---|---|
| Region | Global | North America | South America | Europe | Asia |
| Time Frame | 7 days | 14 days | 30 days | ||
| AI Events Detected | 0 | Growth in AI Agents Activity globally | 0.0% | Growth in AI Referrals Activity globally | 0.0% |
Network Agentic Traffic
AI agents are establishing a high-trust 'green lane' that bypasses traditional bot mitigation entirely.
As machine-led traffic scales, identity is no longer strictly human. The challenge shifts from measuring volume to verifying veracity. Forter's engine distinguishes these high-intent "Safe Agents" from malicious bots, ensuring the network's integrity remains intact even as autonomous sessions surge.
<1% AI Agent Traffic
Overall Completion Across the Purchase Journey
| Role | Completion Rate |
|---|---|
| Human | 93.7% |
| AI Agent | 93.0% |
AI transactions show higher completion volatility, heavily influenced by localized traffic volumes and baseline authentication rates.
While AI agents carry a highly structured and legitimized operational signal, their overall completion rates fluctuate significantly compared to steady human baselines. This variance is primarily driven by lower aggregate transaction volumes, making the segment highly sensitive to sudden shifts in fraud pressure or minor technical friction. Additionally, downstream elements such as varying bank authorization success rates and automated step-up challenges play a significant role in anchoring or disrupting these completion paths day-to-day.
Auth Rate Across the Purchase Journey
| Role | Authentication Rate |
|---|---|
| Human | 95.1% |
| AI Agent | 93.8% |
AI agents display highly variable authentication trends across markets.
While inherent risk markers like hosting connections and higher AOV can lower agent auth rates in traditionally "safer" regions, the opposite trend is true in specific verticals where agents outperform humans.
Avg Order Value Across the Purchase Journey
| Role | Average Order Value |
|---|---|
| Human | $113 |
| AI Agent | $154 |
AI agent orders carry a significantly higher average order value.
AI commerce sessions tend to aggregate bulk or subscription-style orders, bypassing the browsing phase entirely. This elevates AOV while maintaining high approval rates, creating an outsized revenue opportunity for merchants with agent-ready storefronts.