For the very first time, [online shopping is set to attract more holiday shoppers than physical stores](https://www.digitalcommerce360.com/2017/10/27/more-consumers-spend-online-instead-stores-holiday-shopping/). The same is true for holiday dollars: the Deloitte study predicted that while last year saw a tie between online and store shopping spend, in 2017 e-commerce will edge into the lead. That’s great news for merchants with an online presence — as long as they can provide the experience customers expect.

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