"To protect the business it’s imperative that we meet customer requirements. Forter’s integrated, real time approach to fraud prevention has been central to building trust and operational excellence."

**Jesse Carstens**  
Global Director, eComm Operations

$1.9 billion in worldwide revenue, 3,200 employees  
Forter customer since 2019

## Manual review slowed approvals, impacted fulfillment & experience

### CHALLENGE

A key part of the company’s international expansion has been ensuring a seamless and timely experience. However a reliance on a rules-based fraud prevention solution and manual reviews was slowing transaction approvals which delayed order fulfillment and impacted overall customer experience.

### STRATEGY

Automation would allow the business to scale to take advantage of market opportunities and address seasonal demand. Processing transactions in real-time would reduce the risk of fraud and improve the customer experience by reducing friction. Integration with SalesForce Commerce Cloud would support the entire e-Commerce journey.

### SOLUTION

Forter’s accurate, real-time decisioning has helped increase approval rates to 98%. In addition to processing more transactions, Deckers has focused on order fulfillment efficiency to meet customer demand. Completed within 4 weeks, SalesForce Commerce Cloud integration has reduced friction across the customers’ e-Commerce journey.

[More on Payment Protection](/content/payment-protection/index.html)

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