AERO Report | Apparel & Accessories
The power of the Persona Graph
Forter has amassed a Persona Graph that covers more than one billion online personas. So, when one of our customers interacts with a persona for the first time, we look for a match across our entire dataset. If we’ve seen that persona interact with other businesses in our network, we have a history of their trustworthiness. If we’ve not seen the persona before, we know people like them and can pattern-match based on their behavior and attributes to offer a precise assessment of trustworthiness. This Persona Graph is far more accurate than a manual review, a rules-based approach or a scored result. It ensures new users are NOT a missed opportunity, they’re lifetime customers.
About the report
Table of contents
Forter optimizes genuine customer experience and lifetime value by solving for the root causes of eCommerce fraud and abuse. More than 10,000 businesses benefit from our technology, representing more than $250 billion in annual gross merchandise value. As a result, we have access to a unique dataset of eCommerce interactions with insight into emerging trends and tactics, and a customer base on the cutting edge of problem-solving. In the following micro-report, we’ve summarized the critical data points and ideas specific to the apparel and accessories industry.