Account Takeovers

New User Missed Opportunity (NUMO)

Omni-Channel Experiences

A new era of eCommerce brings new challenges

208%

INCREASE IN BOPIS / CLICK AND COLLECT

The global pandemic changed the way businesses interact with their customers. For example, Buy Online Pickup In-Store (BOPIS), or Click and Collect, increased 208% as a means of limiting contact. Naturally, Buy Online Return In-Store (BORIS) also grew substantially. The rapid growth of these channels—and consumer expectations of integrated, omni-channel experiences—makes it increasingly necessary for businesses to have a 360-degree view of the personas they interact with.

Let’s start by getting the obvious out of the way—the global pandemic has accelerated the shift to eCommerce. In 2020, eCommerce exceeded $4.3 trillion dollars, a volume originally forecast for 2025; in just 12 months, we’ve leapt forward five years. So, while the surface area for fraud and abuse has grown, the real focus for businesses has to be on growth.

That has created new opportunities and new challenges for any business transacting online. Let’s focus on three:

FOOD & BEVERAGE

Annual Ecommerce Revenue Optimization Report