The power of the Persona Graph

Forter has amassed a Persona Graph that covers more than one billion online personas. So, when one of our customers interacts with a persona for the first time, we look for a match across our entire dataset. If we’ve seen that persona interact with other businesses in our network, we have a history of their trustworthiness. If we’ve not seen the persona before, we know people like them and can pattern-match based on their behavior and attributes to offer a precise assessment of trustworthiness. This Persona Graph is far more accurate than a manual review, a rules-based approach or a scored result. It ensures new users are NOT a missed opportunity, they’re lifetime customers.

About the report

Table of contents

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Forter optimizes genuine customer experience and lifetime value by solving for the root causes of eCommerce fraud and abuse. More than 10,000 businesses benefit from our technology, representing more than $250 billion in annual gross merchandise value. As a result, we have access to a unique dataset of eCommerce interactions with insight into emerging trends and tactics, and a customer base on the cutting edge of problem-solving. In the following micro-report, we’ve summarized the critical data points and ideas specific to the food and beverage industry.

New business challenges

The power of the persona graph

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Calculating the business impact

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Emerging eCommerce trends

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