AERO Report | Food & Beverage

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Omni-channel exposes more surface area.

As noted above, consumer expectations are evolving and include new interactions: BOPIS, BORIS, one-click purchase, same-day delivery and more. As businesses respond by introducing these options, fraudsters are shifting too. Bad actors understand that new offerings are less mature and therefore potentially less protected. Businesses can best serve their customers when they have a complete picture of the personas they are doing business with across these touchpoints.

Looking ahead, we see 3 trends emerging for leaders to track.