AERO Report | Home & Garden

Omni-channel exposes more surface area.

As noted above, consumer expectations are evolving and include new interactions: BOPIS, BORIS, one-click purchase, same-day delivery and more. As businesses respond by introducing these options, fraudsters are shifting too. Bad actors understand that new offerings are less mature and therefore potentially less protected. Businesses can best serve their customers when they have a complete picture of the personas they are doing business with across these touchpoints.

Looking ahead, we see 3 trends emerging for leaders to track.

The power of the Persona Graph.

Forter has amassed a Persona Graph that covers more than one billion online personas. So, when one of our customers interacts with a persona for the first time, we look for a match across our entire dataset. If we’ve seen that persona interact with other businesses in our network, we have a history of their trustworthiness. If we’ve not seen the persona before, we know people like them and can pattern-match based on their behavior and attributes to offer a precise assessment of trustworthiness. This Persona Graph is far more accurate than a manual review, a rules-based approach or a scored result. It ensures new users are NOT a missed opportunity, they’re lifetime customers.