### QUESTION 4

Offering coupons is popular for the holidays, but they can be a vulnerability for your bottom line. How much does promo abuse cost retailers each year?

- $100 million
- $800 million
- $600 million
- $200 million

### QUESTION 2

In order for retailers to provide a seamless shopping experience, they need to understand which of the following about their customers?

- Purchasing behavior
- In-store interactions
- Connected identities to other e-commerce sites
- All of the above