The Invisible Lever: How Digital Leaders Can Optimize Payments to Maximize Conversion
LUNCH AND LEARN AT MAG
The Invisible Lever: How Digital Leaders Can Optimize Payments to Maximize Conversion
Join digital, product and finance leaders for a roundtable discussion about what's really happening to your conversion rate after the buy button, and what you can do about it.
28
September
12:10 PM - 1:10 PM
Volunteer Mezzanine 10 - Forter’s Private Meeting Room
Lunch and Learn Overview
Everyone optimizes the path to "buy now": personalization, payment methods, product discovery. But the buy button isn’t the finish line.
In the split second after your customer hits ‘place order’, a sequence of decisions plays out between your tech stack, your customer's bank, and the numerous entities in the payment ecosystem that determines whether that transaction actually completes. Every decision in that split second is optimizable, and the payoff shows up in your conversion rate, customer acquisition cost, and your payment acceptance rate (how many of your customers' payment attempts actually succeed).
The discussion will cover:
Building a payment method strategy that improves conversion without creating backend complexity you can't manage
What happens to your payment infrastructure when your payment method mix grows
How routing, authentication, and fraud decisions are influencing your conversion rate today — and what you can do about it.
How to monitor, interpret, and optimize payment performance and make the case internally when you don't own payments outright
Discussion Leaders
Jennifer Howard
Chief Merchant
Brandon Timmone
Principal Payments Consultant
Agenda
12:10 pm
Welcome, Networking & Lunch is Served
12:25 pm
Lunch & Learn Discussion
1:10 pm
Event Concludes
Gaylord Opryland Resort and Convention Center
14100 Bonnet Creek Resort Ln, Orlando FL, 32821