SOLUTION BRIEF

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Account Protection

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Protect customer accounts while enhancing customer experience. As fraudsters increasingly exploit early stages of the customer journey, traditional solutions either fail to detect sophisticated threats or introduce excess friction, resulting in lost revenue, brand damage, and a frustrating customer experience.

Powered by Forter’s Identity Graph—the world’s largest first-party dataset of 1.8B+ online identities—Forter leverages Identity Intelligence to accurately identify and block fraudsters without hurting the customer experience. Unlike static fraud rules, Forter’s dynamic machine learning models evolve with emerging threats, preventing ATOs, blocking fake/multiple account creation and securing user activities in real time.

This shift moves away from a one-size-fits-all approach to a smarter, adaptive system that applies security precisely when needed, removes unnecessary friction, safeguards your brand reputation, and enhances customer lifetime value.

Forter Account Protection

Login Protection

Stop account takeover (ATO), unlock frictionless user experiences, and optimize multi-factor authentication (MFA)

• Protect user activities and safeguard accounts during profile and payment updates

Results

• 99% Block 99% of ATO attempts at login
• 99.8% Prevent 99.8% of fake account creation attempts
• Reduce MFA requirement to less than 2% of login attempts
• 2% Block 99% of bot attacks at Sign up and Login

“We tried to resolve our ATO problem with MFA, but that hurt customer experience and conversion rates. Forter blocked ATO attempts, eliminated fire drills and improved CSAT scores.”

Benefits

• Secure customer accounts and block bad actors
  Protect customer accounts from unauthorized access and account takeovers with Forter’s accurate decisions, ensuring compliance, operational efficiency and reducing fraud-related losses.

• Maintain brand integrity by preventing ATOs and Multi-accounting
  Block ATO attacks and prevent multi-accounting to reduce churn, lower CAC, and protect your brand. Proactively eliminate these risks to boost retention and maximize lifetime value.

• Safeguard user activity and account assets
  Prevent card testing and protect profile updates and stored value transfers without introducing unnecessary friction, ensuring both security and convenience for your good customers.

• Unlock frictionless CX with MFA Optimization and continuous authentication
  Boost customer experience with optimized MFA/2FA, reducing drop-offs and driving purchases. Let legitimate customers seamlessly access and update their accounts driving retention.

Key Capabilities

• Fake/Multi Account Creation
  Block fake account creation to prevent future fraudulent transactions and preserve brand reputation. Forter’s extensive network effects enable accurate detection of malicious users even if it’s their first interaction on your site, reducing your KYC costs.

• ATO Protection
  Forter’s Custom ML model for ATO prevents unauthorized access, credential stuffing, and brute force attacks in real-time. Secure customer accounts & data to maintain brand reputation and protect your bottom line.

• MFA Optimization
  Minimize friction and enhance customer experience with optimized MFA/2FA. Forter dynamically assesses login risk and applies MFA recommendation only when necessary, reducing authentication costs.

Increase conversions by minimizing login abandonment due to excessive authentication while reducing customer support costs.

• Profile & Payment Method Protection
  Forter safeguards profile and payment updates, blocking unauthorized changes and card testing while ensuring a seamless experience for legitimate customers with optimized step-up authentication.

Block malicious bots at any stage of the customer journey, preventing credential stuffing, card testing, and multi-account abuse for incentive exploitation.

Identify good bots shopping on behalf of customers and block bad bots from inventory hoarding, overloading systems or skewing analytics.

Why Forter Account Protection

Identity-driven decisions

Forter’s decisions are powered by the world’s largest first-party dataset of over 1.8 billion identities, recognizing users from their first interaction on your site. Our network effects and soft linking capabilities analyze billions of transactions in real-time, uncovering hidden connections to make smarter, identity-driven decisions.

Unique device & identity intelligence

Forter leverages identity intelligence by combining device and user behavior intelligence with deep data signals from network, device, behavioral, and transaction data, ensuring more accurate decisions that make it nearly impossible for fraudsters to deceive the system. By integrating with your tech stack, Forter fills in gaps by gathering key data early—during registration and login—to create detailed trust profiles. This streamlines checkout, reduces friction for legitimate customers, and enables confident decisions throughout the customer journey.

Immediate time-to-value

Forter delivers faster account protection results compared to alternative solutions in the market with a light-touch POC that requires minimal development effort. This allows you to quickly see tangible outcomes without a heavy technical lift.