# CASE STUDY

## Atmos Increases

## Approvals While

## Reducing Cart

## Abandonment

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> "Chargeback issues were always a headache for us. Forter solved that challenge with full automation, an almost 99% approval rate and a chargeback guarantee – all without compromising cart abandonment.”  
> **- Yosuke Okayama, Director, EC/Digital Division,**  
> **Foot Locker, atmos Japan G.K.**

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# THE CHALLENGE

Founded in 2000, **atmos** is a global footwear retailer known for “steadily creating grails” over the last two decades. As the popularity of sneakers continued to rise, so too did instances of fraud and chargebacks. After introducing a manual review and rules maintenance system in 2019, atmos noticed an initial reduction in chargebacks, quickly followed by a rebound of fraudsters circumventing their rules. Tired of battling with fraudsters, atmos then adopted 3D Secure hoping that would finally get them out of the manual review process loop. Unfortunately, what they were hit with next was a staggering increase in cart abandonment.

## THE SOLUTION

In partnership with Forter, atmos was able to automate 100% of the fraud decision process – removing manual reviews entirely and solving the chargeback challenge without compromising cart abandonment. Forter’s decisions are made in real-time, meaning atmos’ legitimate customers get fast approval and a rewarding customer experience, while keeping chargebacks and fraudsters at bay.

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## Approvals

Credit card transaction approvals increased by **19%**

## Operations

Implemented Forter without any changes to internal operations – creating a seamless transition
!

Improved accuracy by assessing buyer and seller behavior and gathering deeper insights

## Cart

## Abandonment

Cart abandonment improved by **6%**

##

> "An almost 99% approval rate and full automation made our operation smooth and helped create better customer experiences. Forter’s support is superior to Japanese merchants, as well.”  
> **- Yosuke Okayama, Director,**  
> **EC/Digital Division,**  
> **Foot Locker, atmos Japan G.K.**

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## About Forter

**Digital commerce is built on trust.** Without trust, businesses are leaving millions of dollars on the table. At Forter, we know that building trust (and your bottom line) means more than just blocking fraud. It means protecting the entire customer journey — from account creation to checkout and returns. Forter makes the most accurate, real-time decisions about every digital interaction, powered by the largest network of online retailers. Our Trust Platform makes decisions on more than $300B in transactions annually for some of the world’s digital commerce leaders, such as Priceline, Nordstrom, eBay, HelloFresh, and more.

Find out what Forter can do for your business.