**CASE STUDY**

## Deckers puts its best foot forward by automating fraud prevention

## “

To protect the business, it’s imperative that we meet 
customer requirements and expectations without exposing 
ourselves to additional risk like fraud. Forter’s integrated, 
real time approach to fraud prevention has been central to 
building trust and supporting operational excellence.

**- Jessie Carstens, Global Director, eCommerce Ops**

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## THE CHALLENGE

**Deckers,** a global leader in innovative 
footwear and apparel brands, like Ugg and 
Hoka, sells products through department 
stores and select online sites in more than 
50 countries. A key part of the company’s 
international expansion has been ensuring 
a seamless and timely experience from

when the customer places the order online to 
receiving the product at home. Traditionally, 
the company had been reliant on a rules-based 
fraud prevention solution and manual reviews 
slowing transaction approvals which delayed 
order fulfillment and impacted overall
customer experience.

## THE SOLUTION

An integrated and automated platform 
would allow the business to scale to take 
advantage of new market opportunities, 
product launches and address seasonal 
demand. Processing transactions in real-time 
would also reduce the risk of fraud, reduce 
labor challenges around scaling manual

review, and improve the customer experience 
by reducing friction at the point of transaction. 
Finally, Deckers was also looking for a solution 
that could easily integrate with Salesforce 
Commerce Cloud to support customers along 
the entire e-Commerce journey.

---

## THE RESULTS

## Approvals

Approval rates have increased to above **98%**

Increased efficiency of order fulfillment to meet customer demands

## Integration

The Salesforce Commerce Cloud integration was complete within **4 weeks**

## Expansion

Reduced IT costs to help the business scale with confidence

Originally covering just North America, Forter’s solution has worked so 
well that the agreement has been expanded to EMEA and Japan too  
!

## “

The partnership with Forter has helped to elevate fraud prevention
from being a tactical and siloed function to a strategic part of the
business. We now have greater confidence in processing transactions
from new and existing customers and expanding our network, while keeping
the bad guys out.  
!

---

## About Forter

**Forter** is the leader in e-commerce fraud prevention, processing over
$200 billion in online commerce transactions and protecting over 800 million 
consumers globally from credit card fraud, account takeover, identity theft, 
and more. The company’s identity-based fraud prevention solution detects 
fraudulent activity in real time throughout all online consumer experiences.