# CASE STUDY

## Eddie Bauer Builds Trust, Increases Approvals with Automation

## “

Fully-automated decisioning with Forter hasn’t just created  
additional time for our customer care team and driven  
revenue growth. We’re approving more online transactions  
than ever, and have drastically reduced our false declines.

**Steve Nicholas, Senior Director of Digital Commerce,**  
**Eddie Bauer**

---

# THE CHALLENGE

For more than 100 years, **Eddie Bauer** has  
made apparel, footwear, and gear to “inspire  
and enable you to Live Your Adventure®.”  
An uptick in online orders led to an increase in  
fraud pressure. Eddie Bauer’s parent company,

SPARC Group, understood the company’s  
manual review process for fighting fraud  
was outdated and unscalable. The resulting  
revenue loss spurred the company to explore  
automating their processes.

Thanks to the partnership with Forter, Eddie  
Bauer implemented a fully-automated  
decisioning process – the first SPARC Group  
company to do so. This freed up Eddie Bauer’s  
manual review teams to shift their focus  
to other customer service and experience

## THE SOLUTION

initiatives and allowed the company to approve  
more transactions, resulting in an increase in  
revenue. Since implementation, Forter’s fully-automated decisioning has reduced false  
declines, increased approvals, and built trust  
with Eddie Bauer customers.

---

**THE RESULTS**

## Approvals

Approvals  
increased by **1.49%**

**297%**  
gross ROI

## Operations

Eliminated manual  
reviews gave  
teams more  
time to ensure  
customer satisfaction

Scaled fraud  
prevention to  
match rapid  
business growth,  
boosting revenue

## Chargebacks

Since go live, Forter  
has declined more  
than **$400K** in  
attempts by known  
fraudsters with  
chargebacks within  
our network,  
making up **16%**  
of all declines  
!

Fewer chargebacks  
mean more revenue  
for Eddie Bauer and  
affordable prices  
for customers

## “

Thanks to our partnership with Forter, we’ve  
been able to repurpose our manual review  
teams to spend more time on other initiatives  
within customer experience. This has helped  
us scale our fraud fighting process and build  
trust with our customer base.
!

---

## About Forter

Digital commerce is built on trust. Without trust, businesses are leaving  
millions of dollars on the table. At Forter, we know that building trust (and  
your bottom line) means more than just blocking fraud. It means protecting  
the entire customer journey — from account creation to checkout and  
returns. Forter makes the most accurate, real-time decisions about every  
digital interaction, powered by the largest network of online retailers.  
Our Trust Platform makes decisions on more than $300B in transactions  
annually for some of the world’s digital commerce leaders, such as Priceline,  
Nordstrom, eBay, HelloFresh, and more.