CASE STUDY

Reebok
Increases
Approvals,
ROI with
Forter
!

“

Forter automatically reviews 100% of Reebok’s transactions
and has dramatically improved Reebok’s overall approval rate
while combating fraud. Our approval rate is on an upward
trend while declines are trending lower, and chargebacks are
lower than with our previous solution.”

- Neil Gole, Sr. Director of Platforms and Operations, Reebok

THE CHALLENGE

Founded with a vision to change the
direction of athletic footwear, Reebok breaks
boundaries and is fueled by a desire to
outpace industry expectations. And with a goal
of making products to help customers “explore
what movement means to them,” the customer
service experience is paramount.

In the ever-changing digital commerce
landscape, Reebok’s previous fraud prevention
system was leading to low approvals and false
declines and was also creating friction in good
customers’ shopping experience. Reebok’s
parent company, SPARC Group, understood the
outdated approach to fraud wasn’t working and
began to explore automating the decisioning
process.

THE SOLUTION

Thanks to the partnership with Forter, Reebok
was able to fully automate the fraud decision
process for all of its online transactions.
Not only did this shift lead to an increase
in approvals and ROI and a reduction in

chargebacks, but it also freed up the team
to focus more on customer satisfaction –
ultimately leading to an improved customer
experience and an increase in revenue.

THE RESULTS

Approvals

Approvals
increased
by 12.6%

Gross ROI
of 1,362%

Operations

Eliminating manual
reviews gave teams
more time to ensure
customer satisfaction

Scaled fraud
prevention to
match rapid
business growth,
boosting revenue

Chargebacks

Chargeback rate
reduced to 0.02%

Less chargebacks
mean more revenue
for Reebok and
affordable prices
for customers

About Forter

Digital commerce is built on trust.
Without trust, businesses are leaving
millions of dollars on the table. At Forter,
we know that building trust (and
your bottom line) means more than just blocking fraud.
It means protecting
the entire customer journey — from account creation to checkout and
returns. Forter makes the most accurate, real-time decisions about every
digital interaction, powered by the largest network of online retailers.
Our Trust Platform makes decisions on more than $300B in transactions
annually for some of the world’s digital commerce leaders, such as Priceline,
Nordstrom, eBay, HelloFresh, and more.

Find out what Forter can do for your business