# CASE STUDY

**Reebok**  
**Increases**  
**Approvals,**  
**ROI with**  
**Forter**  
!

## “

Forter automatically reviews 100% of Reebok’s transactions  
and has dramatically improved Reebok’s overall approval rate  
while combating fraud. Our approval rate is on an upward  
trend while declines are trending lower, and chargebacks are  
lower than with our previous solution.”

**- Neil Gole, Sr. Director of Platforms and Operations, Reebok**

---

## THE CHALLENGE

Founded with a vision to change the  
direction of athletic footwear, **Reebok** breaks  
boundaries and is fueled by a desire to  
outpace industry expectations. And with a goal  
of making products to help customers “explore  
what movement means to them,” the customer  
service experience is paramount.

In the ever-changing digital commerce  
landscape, Reebok’s previous fraud prevention  
system was leading to low approvals and false  
declines and was also creating friction in good  
customers’ shopping experience. Reebok’s  
parent company, SPARC Group, understood the  
outdated approach to fraud wasn’t working and  
began to explore automating the decisioning  
process.

## THE SOLUTION

Thanks to the partnership with Forter, Reebok  
was able to fully automate the fraud decision  
process for all of its online transactions.  
Not only did this shift lead to an increase  
in approvals and ROI and a reduction in

chargebacks, but it also freed up the team  
to focus more on customer satisfaction –  
ultimately leading to an improved customer  
experience and an increase in revenue.

---

## THE RESULTS

### Approvals

Approvals  
increased  
by **12.6%**

Gross ROI  
of **1,362%**

### Operations

Eliminating manual  
reviews gave teams  
more time to ensure  
customer satisfaction

Scaled fraud  
prevention to  
match rapid  
business growth,  
boosting revenue

### Chargebacks

Chargeback rate  
reduced to **0.02%**

Less chargebacks  
mean more revenue  
for Reebok and  
affordable prices  
for customers

---

## About Forter

**Digital commerce is built on trust.**  
Without trust, businesses are leaving  
millions of dollars on the table. At Forter,  
we know that building trust (and  
your bottom line) means more than just blocking fraud.  
It means protecting  
the entire customer journey — from account creation to checkout and  
returns. Forter makes the most accurate, real-time decisions about every  
digital interaction, powered by the largest network of online retailers.  
Our Trust Platform makes decisions on more than $300B in transactions  
annually for some of the world’s digital commerce leaders, such as Priceline,  
Nordstrom, eBay, HelloFresh, and more.

**Find out what Forter can do for your business**