**CASE STUDY**

## SmartBuyGlasses sees more approvals with automated fraud prevention

## “

Forter has eliminated almost all the manual work related to fraud  
decisions, allowing us to approve far more transactions, which  
means increased revenue and growth for our business. Partnering  
with Forter to manage fraud prevention has been critical in making  
our business more efficient and the shopping experience even  
better for customers.

**Doron Kalinko, Co-CEO**

---

## THE CHALLENGE

**SmartBuyGlasses.com** is a leading designer  
eyewear e-retailer with more than 200 brands  
of glasses and 100,000+ SKUs, shipping  
to more than 100 countries. The company  
initially used a rules-based fraud prevention  
solution that frequently declined legitimate  
transactions, leading to many frustrated  
customers and the team spending most of  
their time on manual reviews. The system

was also prone to false negatives, which meant  
a high chargeback rate and higher risk when  
expanding into new  
countries and markets. The existing approach  
hindered the company’s efforts in building  
trust with new customers and couldn’t scale to  
accommodate SmartBuyGlasses.com’s growth,  
jeopardizing future sales and revenue.

## THE SOLUTION

Thanks to the partnership with Forter,  
**SmartBuyGlasses.com** automated the  
fraud decision process, eliminating manual  
reviews and increasing approvals without  
taking on the liability of chargebacks. All  
decisions are made in real-time, so legitimate  
customers get a fast and rewarding shopping  
experience while fraudsters get immediately

blocked. With access to Forter’s Persona Graph,  
the company can approve new customers with  
confidence—while a customer may be new to  
SmartBuyGlasses.com, they most likely aren’t  
new to Forter. With Forter, the company can  
have better conversations with customers,  
building trust and brand loyalty, which fuels  
growth and revenue.

---

## THE RESULTS

## Approvals

Approvals  
increased by **8%**  
since start of  
the relationship

Eliminated almost  
**100%** of customer  
complaints related  
to false declines

## Operations

Elimination of manual  
reviews gives teams  
more time to ensure  
customers are  
happy with the  
brand experience  
!

Ability to scale fraud  
prevention to match  
rapid business growth,  
boosting revenue

## Chargebacks

Chargeback  
rate decreased  
by **59%**

Chargeback  
losses improved  
by over **95%**

Less chargebacks  
mean more revenue for  
SmartBuyGlasses.com  
and affordable prices  
for customers

## “

No human can make thousands of  
accurate fraud decisions in a matter  
of seconds. Automating the fraud  
decision process has removed manual  
errors and the need to train more  
employees to manage fraud as the  
business grows. We can scale fraud  
prevention effectively, handling spikes  
in order volumes with ease.
!

---

!

## About Forter

**Forter** optimizes genuine customer experience and lifetime value by solving  
the root causes of eCommerce fraud and abuse. We provide precise decisions  
about every customer interaction, informed by billions of data points and  
delivered instantly by our machine learning platform.

Find out what Forter can do for your business.