Customer Trust Built on Reliability, Security, and Scalability

Adobe Commerce and Forter deliver experiences that drive loyalty and growth

Today’s customer experience is built on trust and reliability

Today’s consumers have choices. What makes them opt for your brand over another depends on the experience you deliver. From Fortune 500 to digital-first, businesses need reliable systems that enable them to offer customers personalized interactions grounded in data.

Adobe Commerce’s best-in-class eCommerce platform creates the compelling experiences required in today’s dynamic, omnichannel marketplace. As an end-to-end fraud prevention solution, Forter enhances Adobe Commerce’s power and strength by signaling to merchants which customers to trust, and providing them with the right insights into the identity behind the order.

Together, Adobe and Forter empower merchants to create experiences that drive conversion, growth, and customer lifetime value.

“Today’s consumers have high expectations of the brands they buy from.
They expect to shop with full confidence and security across any channel and service.
With Forter, Adobe Commerce merchants can deliver against those expectations
and are able to provide the seamless experiences customers expect,
while accepting more transactions.”

Cody Crnkovich, Head of Partner Programs at Adobe

Secure integrations increase speed to market

As a leading Adobe Commerce Accelerate Partner, Forter eliminates the heavy lift, allowing merchants to get to market faster — and with peace of mind.

Whether you’re on M2 or have embraced the Headless trend, Forter’s Adobe-certified integration takes care of most of the work, right out of the box. Our platform offers merchants proven connections to the most popular payment gateways, including Braintree, Authorize.net and Adyen while remaining flexible enough to support other preferred gateways, alternate payment methods or emerging trends like buy online pick up in store (BOPIS).

To expedite the integration for merchants using non-standard or older versions of gateways, our platform also offers custom authorization mapping. With Forter, customers of any size and scale can easily retrieve and map the relevant authorization fields specific to the deployed version of the gateway, ensuring all relevant payment data points are retained.

Depending on your gateway, Forter’s M2 extension can be called pre or post-authorization. This is particularly important for European or global merchants who are looking to optimize their 3DS usage while remaining PSD2 compliant. Finally, Forter also gives merchants the ability to provide feedback on transactions and change decisions inside the Forter portal for full control.

Choosing Adobe Commerce and Forter, merchants of any size have access to the most secure, most agile and trusted set of capabilities possible to better serve their customers.

Automated decisioning improves scalability

The global pandemic forever changed how customers shop and engage with merchants and brands. More and more commerce is moving online, and the trend is not slowing down anytime soon. After experiencing 30% growth during 2020, eCommerce is projected to drive two-thirds of retail growth by 2023, according to Forrester.

To thrive in this new and changing environment, merchants require scalability and flexibility from their eCommerce solutions. Adobe Commerce provides effortless scalability by leveraging Forter’s automated decisioning in real-time throughout the checkout flow, delivering personalized and seamless customer experiences without limitations.

Scalability also involves shifting with the market’s ever-changing needs and serving customers where they are. Informed by billions of data points, Forter delivers real-time recommendations and insights for every online eCommerce interaction or offline phone order (as exemplified in Forter’s M2 extension which includes a proprietary phone solution feature that allows merchants to create orders placed through their call center.)

In lockstep with Adobe Commerce, Forter’s automation helps you save time, reduce complexity, and hold the keys to the future.

Get The Advantage

Adobe

The Adobe Commerce Advantage

Adobe Commerce’s future-proof platform is built on a cloud-based architecture, allowing merchants to create personalized, memorable shopping experiences.

Adobe Commerce uses AI to gain a deeper understanding of your customers, helping you deliver relevant and personalized experiences that improve conversion and retention.

Platform uses a single, unified back end to run B2C and B2B operations, simplifying workflows and reducing total cost of ownership.

Adobe Commerce’s enterprise-ready

FORTER

The Forter Advantage

Forter is a leading Adobe Accelerate Partner, and is always up to speed with Adobe’s latest standards and innovations.

Forter’s trust platform is ready right out of the box, and improves results at critical interactions across the eCommerce funnel from sign-in to checkout to returns.

Forter is the only solution that knows which customers to trust based on billions of data points.

We help businesses reduce false declines, reduce chargebacks and increase revenue.

The Partner Advantage

Adobe Commerce and Forter empower business agility through reliable real-time fraud decisions that connect customer expectations and experiences, with superior outcomes.

Adobe Commerce and Forter’s platform-certified integration approves more legitimate transactions every time, anywhere and on any device.

Together, Adobe and Forter create a trusted, best-in-class experience that scales with market trends and prepares your business for the future.

Customer ROI

A High-End Apparel Designer

A London-based luxury shoes and accessories brand with more than 300 worldwide retail outlets needed to improve its eCommerce customer experience, but its clientele presented challenges that often created declined transactions, such as multiple shipping addresses. Forter provided the designer with an automated approach to fraud management that could be trusted to deliver real-time, accurate decisions that reduced friction for legitimate customers while stopping fraudsters.

Lethal Performance

One of the largest aftermarket performance parts and accessories distributors for Ford, GM, and Dodge, Lethal Performance’s legacy fraud prevention system was flagging a high number legitimate sales as suspicious, declining the transaction and negatively impacting revenue and the customer experience. Using Forter, the company was able to automate the process with a solution that could recognize the nuanced behavior of legitimate customers and eliminate the need for slow manual reviews.

A Luxury Goods Retailer

A luxury goods retailer was ready to expand and increase sales domestically and internationally. It knew luxury items were attractive to fraudsters, but its current fraud protection system was to use manual reviews and blacklisting, which were time-consuming and could harm the experience for legitimate customers. Forter completely automated its fraud prevention system, allowing the company to divert its resources to other channels and expand its international outlook, opening up new markets.

RESULTS

Approval rates for online
transactions increased to 99%.

Reduced friction improved
the customer experience and
boosted revenue.

The company’s eCommerce
team had more time to focus
on business expansion.

RESULTS

Approval rates increased to
99.76%.

Manual reviews were
eliminated, giving customers
fast, friction-free checkouts.

RESULTS

Calls to customer support
reduced significantly.

The company replaced
manual reviews with 100%
automated decisioning.

Approval rates increased
to 98.8%.

International sales
grew by 35%.

The Bottom Line: Why Forter for Adobe Customers?

Approve more trustworthy
customers to increase
topline revenue

For every $1 lost to fraud, enterprises lose $30 due to false declines of genuine customers.

Protect profitability
and improve the
customer experience

Enterprises lose $22 billion to fraud and $65 billion to policy abuse each year.

Serve customers how
they want to be served

Optimize fraud operations to enable customer experiences like BOPIS, same day delivery, flash sales, etc.

Attract, convert, and
retain more customers

Forter helps increase top line revenue 3% to 5%.

Learn how Forter’s global relationship with Adobe Commerce, and how
our Acceleration Partnership can help your organization grow.

Learn more at forter.com/partners/adobe