# Blanket Coverage

How Brooklinen keeps 
comfort uncompromised 
with a cozy, fraud-free 
customer experience
!

## “

Forter’s Policy Builder lets me create policies that run in the 
background and automatically decline customers that we find 
tend to be policy abusers. It gives me peace of mind knowing
I can just set and forget policies, and Forter’s solution will take 
care of them for me.”

**- Kyle Jackson, Fraud Analyst**

---

## THE CHALLENGE

**Brooklinen** is a trailblazer in the direct-to-consumer home essentials market. Known for offering stylish, luxury-grade products that wrap customers in comfort, Brooklinen expanded beyond the bedroom in 2018 to include 
bath goods, loungewear and accessories.

Customers flock to Brooklinen for its signature experience: hassle-free shopping and a curated selection of 
premium comfort products. However, with success and expansion came challenges. The company faced an 
influx of policy abusers, particularly resellers and reshippers who were reselling items at discounted or inflated 
prices on third-party sites.

Stopping these policy abusers was a bit like trying to keep bed bugs at bay — once they infiltrated,
it became difficult to stay ahead, leaving the team to spend a considerable amount of time combatting 
unauthorized sales.

## THE SOLUTION

Integrating seamlessly with Shopify Plus, Brooklinen’s all-in-one commerce platform, Forter’s Trust Platform 
allowed the team to deploy a fully automated policy abuse and fraud prevention solution that gave them the 
coverage they needed, wrapped in security like the perfect weighted duvet.

Forter’s customizable Policy Builder, which integrates smoothly with Shopify data, enabled Brooklinen to 
simulate and test new policies before they went live. This provided greater control and insight into the impact 
on various business areas such as customer care, marketing, and inventory management.

By harnessing the Trust Platform’s integration with Shopify Plus, along with Forter’s Policy Builder capabilities, 
Brooklinen has a solution that acts like a high-thread-count security blanket — assessing the identity behind 
each transaction and automatically declining orders from potential policy abusers, including resellers and serial 
returners. This ensured that genuine customers continued to enjoy a cozy, friction-free shopping experience.

---

## THE RESULTS

**Solutions:** Fraud Management

Abuse Prevention

## Cozy Approvals

Ensuring approvals for good 
customers was essential for 
Brooklinen, boosting profitability 
and maintaining a comfortable 
customer journey.

**99.87%**
Approval Rate

## Plush Policies

Forter’s Trust Platform saved
Brooklinen significant revenue
by clamping down on policy
abusers, particularly resellers
and reshippers.

**$1.5 million**
Reseller/Reshipper Abuse Saved

## Snug Security

Brooklinen’s lower 
chargeback rate helped 
recover lost revenue,
ensuring financial stability
and customer satisfaction.

**0.02%**
Chargeback Rate

## Seamless Integration, Quality Comfort

By utilizing Forter’s integration with Shopify Plus, Brooklinen eliminated implementation costs and reduced time to 
value, allowing them to quickly experience the cozy benefits of Forter’s solutions without significant delays.
!
!

**Learn More**

## “

When we switched to Forter, taking 
advantage of their integration with Shopify 
meant all of the implementation headaches 
disappeared. We were able to greatly 
improve our engineers’ experience, reduce 
implementation costs, and started seeing 
the benefits almost immediately.”

# - Kyle Jackson, Fraud Analyst

---

## About Forter

**Forter is the Trust Platform for digital commerce.** We make accurate, instant 
assessments of trustworthiness across every step of the buying journey. Our 
ability to isolate fraud and protect consumers is why Nordstrom, Instacart, 
Adobe, Priceline, and leaders across industries have trusted us to process 
more than $1 trillion in transactions. Our deep understanding of identity and
use of automation helps businesses prevent fraud, maximize revenue and 
deliver superior experiences for their consumers.

**Find out what Forter can do for your business**