Lounging in Luxury

How Burrow sits pretty while achieving a 6,557% ROI with Forter

“

Forter has been instrumental in our growth. Their solutions have supported our expansion and ensured that our chargeback rates remained low, allowing us to focus on what we do best: redefining luxury furniture shopping.

Kabeer Chopra Co-founder and CTO

THE CHALLENGE

Burrow, a trailblazer in the luxury furniture industry, was built on a vision of transcending the norm of furniture standards – focusing on quality, affordability and convenience. With a commitment to innovation, like their modular design philosophy, Burrow sought to redefine the luxury furniture shopping experience.

While Burrow’s vision presented vast opportunities, it also brought its share of challenges – particularly during the COVID-19 pandemic, when online shopping surged dramatically. As sales volumes soared, Burrow was compelled to refine its operations to serve a broader customer base without compromising security or handling elevated chargeback rates.

THE SOLUTION

After a thorough evaluation of potential partners, Burrow chose Forter based on the ability to provide a hands-off, comprehensive fraud solution that aligned with their growth and needs. Additionally, Forter’s reputation and their ability to customize based on customer needs offered the company peace of mind – and the freedom to focus on growth and the customer experience.

“Integration with Forter was seamless and required minimal effort,” Kabeer Chopra, Cofounder and CTO, recalls. By partnering with Forter, Burrow enjoyed a smooth transition and saw immediate impacts on their customer service and overall revenue – enabling them to navigate the challenges of an expanding online marketplace confidently. With Forter’s identity-based Trust Platform, Burrow ensures every transaction is secure and every customer’s experience is uncompromised.

Maximizing

Revenue

Uplifting

Approvals

Streamlining every customer interaction was vital to enhancing the experience and driving profitability.

6,557%
Total Gross Return
on Investment

Ensuring seamless transactions was paramount for Burrow, focusing on streamlining the online purchasing process.

Reducing

Chargebacks

99.83%

SOLUTION

Approval Rate
Improved from 89%
before Forter

Fraud
Management

By clamping down on chargebacks, Burrow reduced operating costs and losses while preserving the comfort of the customer journey.

0.033%

Chargeback Rate
Reduced from 0.45%
before Forter

Fraud
Management

“

Our partnership with Forter allows us to explore new markets and customer segments with confidence, knowing that our transactions are secure and our customers are protected. This peace of mind is crucial as we aim to broaden our reach and make luxury furniture accessible to more people.

Kabeer Chopra Co-founder and CTO

About Forter

Forter is the Trust Platform for digital commerce.

We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why Nordstrom, Instacart, Adobe, Priceline, and leaders across industries have trusted us to process more than $1 trillion in transactions. Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers.