# Lounging in Luxury

How Burrow sits pretty while 
achieving a 6,557% ROI with Forter

## “

Forter has been instrumental in our growth. 
Their solutions have supported our expansion and 
ensured that our chargeback rates remained low, 
allowing us to focus on what we do best: redefining 
luxury furniture shopping.

**Kabeer Chopra** 
Co-founder and CTO

---

## THE CHALLENGE

Burrow, a trailblazer in the luxury furniture 
industry, was built on a vision of transcending 
the norm of furniture standards – focusing on 
quality, affordability and convenience. With a 
commitment to innovation, like their modular 
design philosophy, Burrow sought to redefine 
the luxury furniture shopping experience.

While Burrow’s vision presented vast 
opportunities, it also brought its share of 
challenges – particularly during the COVID-19 
pandemic, when online shopping surged 
dramatically. As sales volumes soared, Burrow 
was compelled to refine its operations to serve 
a broader customer base without compromising 
security or handling elevated chargeback rates.

## THE SOLUTION

After a thorough evaluation of potential 
partners, Burrow chose Forter based on the 
ability to provide a hands-off, comprehensive 
fraud solution that aligned with their growth 
and needs. Additionally, Forter’s reputation 
and their ability to customize based on 
customer needs offered the company peace 
of mind – and the freedom to focus on growth 
and the customer experience.

“Integration with Forter was seamless and 
required minimal effort,” Kabeer Chopra, Cofounder and CTO, recalls. By partnering with 
Forter, Burrow enjoyed a smooth transition 
and saw immediate impacts on their customer 
service and overall revenue – enabling them to 
navigate the challenges of an expanding online 
marketplace confidently. With Forter’s identity-based Trust Platform, Burrow ensures every 
transaction is secure and every customer’s 
experience is uncompromised.

---

## Maximizing

## Revenue

## Uplifting

## Approvals

Streamlining every customer 
interaction was vital to 
enhancing the experience 
and driving profitability.

**6,557%**  
**Total Gross Return**  
**on Investment**

Ensuring seamless 
transactions was paramount 
for Burrow, focusing on 
streamlining the online 
purchasing process.

## Reducing

## Chargebacks

**99.83%**

**SOLUTION**

**Approval Rate**  
*Improved from 89%*  
*before Forter*

**Fraud**  
**Management**

By clamping down on 
chargebacks, Burrow reduced 
operating costs and losses 
while preserving the comfort 
of the customer journey.

**0.033%**

**Chargeback Rate**  
*Reduced from 0.45%*  
*before Forter*

**Fraud**  
**Management**

## “

Our partnership with Forter allows 
us to explore new markets and customer 
segments with confidence, knowing that 
our transactions are secure and our 
customers are protected. This peace 
of mind is crucial as we aim to broaden 
our reach and make luxury furniture 
accessible to more people.

**Kabeer Chopra** 
Co-founder and CTO

---

## About Forter

**Forter is the Trust Platform for digital commerce.**  
  
We make accurate, instant assessments of trustworthiness across every 
step of the buying journey. Our ability to isolate fraud and protect consumers 
is why Nordstrom, Instacart, Adobe, Priceline, and leaders across industries 
have trusted us to process more than $1 trillion in transactions. Our deep 
understanding of identity and use of automation helps businesses prevent fraud, 
maximize revenue and deliver superior experiences for their consumers.