Optimizing

Every Trip

How Priceline boosted
bookings and authorization
with Payment Optimization

"

Our partnership with Forter has fortified our
fraud prevention measures and significantly
improved our conversions. The noticeable increase
in completion rates highlights the effectiveness of
Forter’s solution and the value it brings to our business.”
“

— Nitish Pandit, Senior Director of Finance, Priceline

THE C H A LLENGE

experience while safeguarding against fraud — aiming to ensure every journey begins by helping

After achieving initial success with Forter — marked by improved transaction approvals and
reduced chargebacks — Priceline aimed to further enhance its journey by boosting customer

THE SOLUTION

To take their customer conversions to new
heights, Priceline expanded travel plans with
Forter by implementing the following solutions:

Pre-Auth Fraud Decisioning

Forter positioned its risk decision before
authorization, allowing Priceline to send
cleaner transactions with more data to issuers,
boosting authorization rates and ensuring a

Smart 3DS

Priceline introduced Smart 3DS to shift
chargeback liability and increase approvals

transactions, Forter uses frictionless 3DS for
transactions, Forter uses 3DS to gather more
trust data points from the customer to ensure a

Issuer Optimization

Forter’s transaction insights are automatically
authorization, reducing false declines and
approving more legitimate customers, keeping

THE R ESULTS

Better

Bookings

Enhanced customer
completion rates led
to smoother booking

1%
Complete Rate Increase

Increased

Authorizations

Priceline saw a reduction in
bank declines, leading to a

3.4%
Bank Decline Reduction

Avoiding

Turbulence

chargebacks where Priceline
was the merchant of record,

25%
Chargeback Reduction

“

Focusing solely on fraud
prevention without
accounting for its effect on
conversion rates can result in
missed opportunities for
growth. Partnering with Forter
has helped us strike the right
balance between security and
customer experience, driving
better business outcomes."

Marc Culver, VP of Finance

Forter is the Trust Platform for digital commerce. We make accurate, instant
ability to isolate fraud and protect consumers is why Nordstrom, Instacart,
Adobe, Priceline, and leaders across industries have trusted us to process
use of automation helps businesses prevent fraud, maximize revenue and

About Forter

Find out what Forter can do for your business