forter partner program brochure.pdf

Forter Partner Program

Introduction

eCommerce has changed how consumers interact with their preferred merchants, shifting focus from in-person shopping to the online shopping experience. By 2025 eCommerce spending is expected to exceed $7 trillion, with millions of merchants across the globe rushing to adapt and modernise their customer experience to accommodate in-person and online shopping — and fraudsters are following close behind.

Forter’s unique Decision Engine — powered by more than one billion personas — helps merchants understand who they can trust. From account signup and checkout to store policies and special promotions, Forter ensures trust across the entire customer journey. And our partners ensure that these unique online experiences drive maximum value and impact for merchants and consumers alike.

The Forter Partner Program unlocks an industry-leading collection of intelligent fraud solutions, tools and resources to introduce or optimise any fraud prevention exercise at any point during an eCommerce journey. The program helps partners create fast and cost-effective market-leading experiences for their merchants and reduces the complexity in the buying process, improving customer lifetime value.

Forter’s SaaS offering ensures that whether partners aggregate and centralise eCommerce functions, sell bespoke solutions or innovate through digital transformation and integrations, those within Forter’s ecosystem can differentiate themselves and quickly demonstrate value.

“Merchants are looking for smart
ways to optimize their revenue
and mitigate the impact of
economic variables. Forter is
a natural choice, with a new
partner program, clear ROI and
a set of solutions and tools to
help our partners drive results
at a time that it matters most.”

Michael Reitblat
CEO & Co-Founder, Forter

Why Trust Forter?

A growing team of industry experts

Forter is growing due to industry demand and the rising need to address fraudulent activity throughout the eCommerce experience. Today, you can partner with Forter teams on every continent to help unlock value for your merchants, whether automating fraud decisioning, improving accuracy during account sign up or mitigating abuse through return policies.

Backed by private equity firms

Backed by some of the most innovative and forward-thinking private equity companies, Forter has solidified its position in the fraud prevention market and is making investments to lay the foundation for the future of the company and its partners.

Over 200,000 merchants currently power their eCommerce experience through Forter’s Decision Engine, ensuring millions of consumers enjoy a frictionless experience while mitigating risk for merchants.

Trusted by merchants globally

Award-winning

Forter has been recognized by many industry leaders and independent analysts, including Frost & Sullivan and Forbes, as an innovator and market leader in fraud prevention.

Products you can trust

With less than 1% churn, Forter’s range of solutions have become the cornerstone of many merchants’ eCommerce experiences, and those merchants often become customers for life.

Preferred partner to eCommerce market-leaders

Thanks to strategic partnerships with Salesforce, SAP, Adobe and Shopify, building solutions that leverage Forter technologies has become much easier. These integrations accelerate time to revenue and the positive impact among merchants.

What Our Customers Say About Us

“We have successfully partnered with Forter to reduce digital commerce fraud and abuse. Forter specializes in increasing conversion rates while complying with PSD2 — enabling us to reclaim revenue that would otherwise be lost to abandoned purchase processes.”
Morgan McAlinden-Wall
Fraud Prevention Manager, ASOS

“Forter was willing to take on liability with ASICS. The chargeback and approval guarantees meant Forter had skin in the game and would potentially share in the pain if the solution didn’t meet the expected performance.”
Sean Condon
VP of Omnichannel, ASICS America

“With Forter, we’ve seen year-over-year improvements with our chargeback performance to the tune of about 10%. Every single year, our chargeback performance positively is improving by about 10%. And that’s with significant volume growth in the eCommerce space.”
Jim Gallagher
VP of Customer CARE & Fraud, Nordstrom

Partnering with Forter

Forter’s Partner Program combines simplicity with functionality.

Forter recognises that those in the ecosystem create award-winning, market-leading eCommerce experiences replicated across multiple merchants. Our partner program is designed to equip valued partners with the tools and resources to effectively leverage Forter’s Decision Engine, driving innovation and profitability for the business.

Today, the Forter Partner Program welcomes partners who wish to BUILD with Forter and those who want to SELL in partnership with Forter.

Build with Forter

Forter’s Partner Program allows partners to expand their existing solutions or create new solutions through smart integrations by working with Forter’s engineering and product experts. By partnering with Forter, you can create innovative and effective eCommerce solutions for fraud management, policy abuse, payment optimization, and account protection.

Prospect and Sell with Forter

Forter’s Decision Engine can unlock hidden profits for merchants while improving the overall customer experience. If you support merchants with Digital Transformation projects or bespoke consulting services that address the customer experience, profitability through customer lifetime value or fraud practices, a referral to Forter can help strengthen your value proposition and unlock new revenue for you and your merchants.

Program Overview

Requirement	Description	Build	Sell
Partner Agreement	Legal agreement based on primary function of partnership and program terms	√	√
Mutual Delivery Plan	Plan defining goals associated with a technical partnership, progress tracked quarterly	√
Joint Business Plan	Plan defining goals of co-selling partnership, progress tracked quarterly		√
Live Integration(s)	Generally available integration	√
Architectural Guide	Required for each live integration	√
Learning Path Completion	Forter Foundations	√	√
	Forter Sellers		√

Marketing Benefits

Benefit	Description	Build	Sell
Marketing Benefits	Access to Scaled Marketing Campaigns	√	√
Marketing Benefits	Partner Locator	√	√
Marketing Benefits	Joint customer success stories (up to two per annum)	√	√
Marketing Benefits	Co-branded solutions brief (up to two per annum)	√	√
Marketing Benefits	Co-branded architectural guide (up to one per annum)	√
Marketing Benefits	Impact Sponsorship	BY INVITATION ONLY	BY INVITATION ONLY
Marketing Benefits	Co-branded page on Forter website	BY INVITATION ONLY	BY INVITATION ONLY
Marketing Benefits	Marketing Development Funds	BY INVITATION ONLY	BY INVITATION ONLY

Sales Benefits

Benefit	Description	Build	Sell
Sales Benefits	Access to Scaled Sales Enablement	√	√
Sales Benefits	Scaled Partner Communications	√	√
Sales Benefits	Access to Partner Leads registration page	√	√
Sales Benefits	Access to Customer Success Stories	√	√
Sales Benefits	Access to Partner Community	√	√
Sales Benefits	Dedicated Partner Manager	BY INVITATION ONLY	√
Sales Benefits	Dedicated Partner Immersion Day	BY INVITATION ONLY	√
Sales Benefits	Access to Forter Multipliers	BY INVITATION ONLY	BY INVITATION ONLY
Sales Benefits	Access to Forter-sourced leads(in-territory)	BY INVITATION ONLY	BY INVITATION ONLY

Technical Benefits

Benefit	Description	Build	Sell
Technical Benefits	Access to Scaled Technical Support	√	√
Technical Benefits	Access to integration architectural guides	√	√
Technical Benefits	Access to Product Roadmap readouts	√	√
Technical Benefits	Access to Scaled Technical Enablement	√
Technical Benefits	Access to APIs	√
Technical Benefits	Sandbox Environment	√
Technical Benefits	Engineering Roundtables	BY INVITATION ONLY

Committed to helping partners thrive

Kick-starting a new partnership takes time and effort, and our committed team of subject matter experts will help you and your team understand where to start. From business planning and immersive sales days to scaled marketing campaigns and smart tools, we’re here to help you better understand Forter and discover innovative ways to thrive together.

“It is the partner who creates
a bespoke and impactful
ecommerce experience on
behalf of merchants and their
customers today.

Our partner program is
designed to help our invested
partners remain informed about
the market, the opportunity
presented and ensure they are
equipped with the appropriate
messaging, tools and resources
to be successful in partnership
with Forter.”

Ryan Quaye
VP, Growth & Alliances, Forter