### SOLUTION BRIEF

# Abuse Prevention

## Problem Overview

Policy abuse is a growing challenge costing merchants millions in lost revenue every year. This abuse can come in many forms including promotions, reseller, reshipper, limited item, item-not-received (INR), and returns abuse. Providing seamless and personalized experiences influence loyalty and customer lifetime value, but these experiences also open up a lot of surface area for abuse. Merchants are stuck - if they apply too strict of policies they create a poor customer experience, but too generous policies result in a significant revenue hit and lost profit margins.

Since no two brands are the same, customization in applying the right policy at the right time to the right customer is critical to stop the worst of the abuse while maintaining a positive experience for genuine customers.

## Forter’s Platform

Forter is the Trust Platform for digital commerce. As a platform, Forter assesses every interaction across the digital commerce journey to instantly answer, ‘Can I trust this identity?’ Answering this question accurately is powerful — it can increase conversions, block bad actors, support seamless scalability and grow customer lifetime value. From sign-up to login to check-out to returns, Forter’s platform unlocks trust for every interaction with your brand, so fraudsters and abusers are always stopped in their tracks, and legitimate customers always get the experience they deserve.

## Featured Solution: Abuse Prevention

Forter’s Abuse Prevention solution identifies and stops abuse at the source to protect revenue while delivering a quality experience for genuine customers. Built upon the world’s largest online Identity Graph of 1.8B+ identities, Abuse Prevention uses identity-based decisioning to detect, flag, and block repeat abusers at both points of checkout and post-purchase.

Create, modify, simulate, and publish your policies directly within the Forter portal through our self-service functionality called Policy Builder. Simulate policies leveraging your own data to see implications to revenue and customer experience. Simulations can be applied to historical data to assess what the impact would have been or to live traffic to see what the impact will be prior to going live. Seeing implications before pushing live means empowering fraud and digital teams to optimize - and ultimately personalize - abuse policies with complete confidence.

Once your policies are live you can configure thresholds for policy abuse instances where you would like to be alerted with an email notification, giving you the ability to unlock instant visibility into policy fluctuations that require your immediate attention so you can take action proactively to prevent financial loss and optimize performance. Unlock complete visibility and control with Forter Abuse Prevention to pinpoint repeat abusers to significantly reduce loss and drive customer lifetime value.

Some of the most common abuse use cases include:

- **Promotions**: Flag or block abuse of coupons and promotional discounts including new user offers to protect revenue and continue rewarding genuine customers with loyalty-building perks. This includes blocking employee abuse of specific employee perks/discounts.

- **Reseller**: Flag or block unauthorized resellers that would otherwise purchase products (typically in volume) for resale without approval or identify them for review.

- **Reshipper**: Prevent consumers from using reshippers to purchase products otherwise inaccessible to them due to merchant policies, lack of availability in regions, tax restrictions, and more.

### Limited Item

Prevent items released in limited quantities from being purchased in bulk by abusers.

### Item-Not-Received (INR)

Flag or block repeat abusers who consistently claim they never received an item and request a new item or refund.

### Returns

Flag or block consumers who abuse return policies - using products before returning, returning the wrong product, or excessively requesting returns.

## Differentiation

### We deliver superior results through our:

### Identity-Based Decisions:

Forter makes identity-based decisions leveraging probabilistic linking to identify repeat abusive behavior and stop it at the source. Some competitors make their abuse decisions based on specific attributes such as email address, which are easy to manipulate and therefore abusers go unidentified and slip through the cracks. Forter identifies hard to detect connections between identities and actions, as well as combinations of identities and actions across the merchant site and the Forter Network. This holistic approach enables a deeper understanding of the identities’ behavior, more precise detection, and better prevention.

### Broader Offering:

With a very high degree of accuracy, Forter pin-points systematic abusers to block or flag abusive behavior at both checkout and post-purchase. Unlike competitors that block abuse only at checkout or only solve for a few use cases, Forter curbs more types of abuse across more touch points along the customer journey than any other vendor.

### Better Insights:

Forter provides deep insights on the impact of individual policies so you can quantify the magnitude of your abuse problem and better understand business implications of your shoppers’ behaviors. You can also simulate the effects of individual policies based on your own historical or live data before publishing, empowering you to have complete visibility and control to make impactful business decisions.

It’s critical to make identity-based decisions, curb more types of abuse at multiple touchpoints, and deliver powerful insights to effectively and accurately stop abuse at the source, and that’s exactly what Forter delivers. To learn more, visit **Forter.com**.