**CASE STUDY**

## Mobvoi realizes 15% revenue boost by automating fraud management

## “

Before Forter, too many customers failed to complete online  
transactions because of credit card declines and manual  
reviews. With Forter, we’re now processing and approving  
transactions in real time and growing revenue by 15%.

**- Michael Wang, Head of Online Sales**

**Product/Solution Used:**  
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**Time To Implementation**  
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## THE CHALLENGE

**Mobvoi** is a China-based AI and consumer  
electronics company that sells smart products  
like smart watches (such as TicWatch) and  
smart earbuds in 137 countries. The company  
implemented a rules-based approach to  
address online fraud, but it was prone to false  
positives. As a result, 10% of good customers

were flagged for manual review, which often  
took the company more than 12 hours to  
complete. Following a lengthy review process,  
these customers were then asked to return to  
the site to complete the transaction or enter a  
different payment method, creating a poor  
user experience.

## THE SOLUTION

With new products in high demand,  
**Mobvoi** needed to strike a balance between  
processing legitimate customers quickly  
and protecting the business from fraud. The  
company realized that achieving these goals  
required a real-time, automated, and scalable  
approach to fraud prevention. Mobvoi needed

a fraud prevention solution that could  
adapt to their requirements and protect the  
business without compromising the customer  
experience. With limited development  
resources and a need to move fast to address  
these challenges, Mobvoi sought a solution that  
would be easy to implement and maintain.

---

## THE RESULTS

## Approvals

Approval rate  
increase from  
**85%** to **95%**

Implementation  
within weeks to  
start capturing  
revenue  
immediately

## Chargebacks

Chargeback  
rate decrease  
from **1.5%** to **0.1%**

Forter guarantees  
all chargeback  
liability

## Manual Review

Elimination of all  
manual reviews  
saves Mobvoi time  
and money  
!

Customer service  
team focus on  
processing higher  
volumes of  
customer queries  
more efficiently

## “

We had one customer service team  
member handling manual reviews.  
He worked eight-hour shifts and spent  
five hours of each shift reviewing  
orders, sending emails to customers,  
and replying to customer emails.  
Thanks to Forter, we’ve eliminated  
manual reviews, and now he focuses  
solely on core customer service tasks.  
!

---

## About Forter

**Forter** is the leader in e-commerce fraud prevention, processing over  
$200 billion in online commerce transactions and protecting over 750  
million consumers globally from credit card fraud, account takeover,  
identity theft, and more. The company’s identity-based fraud prevention  
solution detects fraudulent activity in real time throughout all online  
consumer experiences.