**CASE STUDY**

## SmartBuyGlasses.com sees more approvals with automated fraud prevention

## “

Forter has eliminated almost all the manual work related to 
fraud decisions, allowing us to approve far more transactions, 
which means increased revenue and growth for our business. 
Partnering with Forter to manage fraud prevention has been 
critical in making our business more efficient and the shopping 
experience even better for customers.

**- Doron Kalinko, Co-CEO**

---

## THE CHALLENGE

**SmartBuyGlasses.com** is a leading designer 
eyewear e-retailer with more than 200 brands 
of glasses and 100,000+ SKUs, shipping 
to more than 100 countries. The company 
initially used a rules-based fraud prevention 
solution that frequently declined legitimate 
transactions, leading to many frustrated 
customers and the team spending most of 
their time on manual reviews. The system

was also prone to false negatives, which meant 
a high chargeback rate and higher risk when 
expanding into new countries and markets. The existing approach 
hindered the company’s efforts in building 
trust with new customers and couldn’t scale to 
accommodate SmartBuyGlasses.com’s growth, 
jeopardizing future sales and revenue.

## THE SOLUTION

Thanks to the partnership with Forter, 
**SmartBuyGlasses.com** automated the 
fraud decision process, eliminating manual 
reviews and increasing approvals without 
taking on the liability of chargebacks. All 
decisions are made in real-time, so legitimate 
customers get a fast and rewarding shopping 
experience while fraudsters get immediately

blocked. With access to Forter’s Persona Graph, 
the company can approve new customers with 
confidence—while a customer may be new to 
SmartBuyGlasses.com, they most likely aren’t 
new to Forter. With Forter, the company can 
have better conversations with customers, 
building trust and brand loyalty, which fuels 
growth and revenue.

---

## THE RESULTS

## Approvals

Approvals
increased by **8%**
since start of
the relationship

Eliminated almost
**100%** of customer
complaints related
to false declines

## Operations

Elimination of manual 
reviews gives teams 
more time to ensure
customers are
happy with the
brand experience
!

Ability to scale fraud 
prevention to match 
rapid business growth,
boosting revenue

## Chargebacks

Chargeback
rate decreased
by **59%**

Chargeback
losses improved
by over **95%**

Less chargebacks 
mean more revenue for 
SmartBuyGlasses.com 
and affordable prices
for customers

## “

No human can make thousands of 
accurate fraud decisions in a matter 
of seconds. Automating the fraud 
decision process has removed manual 
errors and the need to train more 
employees to manage fraud as the 
business grows. We can scale fraud 
prevention effectively, handling spikes 
in order volumes with ease.
!

---

!

## About Forter

**Forter** optimizes genuine customer experience and lifetime value by solving 
the root causes of eCommerce fraud and abuse. We provide precise decisions 
about every customer interaction, informed by billions of data points and 
delivered instantly by our machine learning platform.

Find out what Forter can do for your business.